I wish every visualiser worked like this (...) The options are shown where I expect them and I like that my choices follow me as I browse.

We wanted to get buy in at the 'idea' stage of a consumer’s buying journey, a good way of doing this is to give them something visual and relevant to play with. A kitchen visualizer enables users to experiment with various design options and configurations for their kitchen. They can explore different layouts, cabinet styles, worktop materials, appliance placements, and colour schemes. This helps users visualize how different elements will come together and make more informed design decisions. These configurations can then enrich our kitchen designers with additional information before official design appointments.

• To find out more about how consumers perceive ‘trends’ regarding kitchens.
• How do they perceive the configurator/visualiser? Do they understand its purpose? Is it something that would make a big difference to them when deciding on a kitchen?
• Do they understand the proposed process? Find a trend, tweak it and find options in the configurator, save the ‘look’ then book a design appointment to finalise the design?
• To get feedback on initial thinking around a visualiser tool. What would they like to see to visualise their kitchen pre kitchen design? i.e. allow me to move around the kitchen, see different angles etc.

A simple and limited configuration process is more beneficial than a complex more detailed configurator that allows users to virtually create their own kitchens. This is because the undertaking takes a large amount of time and users may be put off by its complexity. This may also be irrelevant if the users are requesting a design appointment anyway. 

*The nature of the business product is highly sensitive, requiring utmost discretion and strict adherence to confidentiality due to its proprietary and confidential information. For journeys, specs and detailed test results, please contact me.