I'd say it was easy to be fair. It was user friendly, easy to see and understand.

All our key competitors surface stock levels online which gives them an edge over us when our builders are on site and need product ASAP, or when planning for an upcoming project. Surfacing stock levels online gives users’ confidence to make the trip to our depots without the additional effort and loss in time having to make a call to the depot beforehand. We were looking to improve the current web experience by showing stock availability and lead times whilst not drifting away from our current relationship-based business model with its complex fulfilment structure.

• To gauge customer enthusiasm for having a stock feature.
• To gauge the interest and potential of a ‘buy it now’ service that includes the ability to buy items from nearby depots as part of that service.
• To get further understanding of customer expectations around stock and to see if our current thinking is aligned with customer expectations.

The users buying experience with the business will be enhanced and they will be more likely to buy smaller items same day without having to call the depots. This will also increase the users trust in the business.

*The nature of the business product is highly sensitive, requiring utmost discretion and strict adherence to confidentiality due to its proprietary and confidential information. For journeys, specs and detailed test results, please contact me.