Seeing product in other peoples homes gives me the confidence to make a DECISION about what will look good in my home.

We understand that the best way for users to trust product before they buy it is by seeing reviews and user submitted images. How do you do this with large assortments of products that are tailored to every space, for example kitchens? By surfacing user generated content on our website that is taggable and that can be surfaced in relevant places.

• Get an understanding of the impact of surfacing user generated content in the users buying journey.
• To assess whether users were more likely to buy kitchens from us.

We hypothesised that users would have longer sessions on our website and would be empowered to find looks and layouts that were more relevant to their spaces and desires.

*The nature of the business product is highly sensitive, requiring utmost discretion and strict adherence to confidentiality due to its proprietary and confidential information. For journeys, specs and detailed test results, please contact me.