Julie S - Consumer, Age 41
By conducting an onsite search user test, we aim to gain a deeper understanding of how users engage with the search feature, identify any usability issues, and inform iterative design improvements that will enhance the search experience and ultimately improve user satisfaction and conversion rates.
We are making an assumption that when users are searching on our site, they are certain what product they are looking for. Progressively disclosing documents, product, categories and articles will help users drill down the level of content they require. This is similar to a traditional meganav however instead of levels in a menu, levels will be surfaced based on what the user types.
*The nature of the business product is highly sensitive, requiring utmost discretion and strict adherence to confidentiality due to its proprietary and confidential information. For journeys, specs and detailed test results, please contact me.
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